We help e-commerce brands scale with data-driven performance ads—and connect lifestyle venues to local parents and international family tourists through our multi-channel media network (CapeTownWithKids).
$500k+
Personal ad spend invested
Meta & Google Ads, funded by our founder's own capital
210k+
Social community (IG, TikTok, FB)
Plus website, directory & newsletter reach via CapeTownWithKids.com
7-figure
E-commerce built & scaled
Buyondo and IncrediblyDivine, built from the ground up
Pillar 01 · Local Reach
Restaurants, Schools, Events, Travel & Family Services
Most agencies rely on one-off influencer posts or vague social likes. We combine performance ad infrastructure with direct access to CapeTownWithKids—a complete publishing ecosystem spanning 210k+ social followers (Instagram, TikTok, Facebook), a curated business directory, direct email newsletters, and high-ranking SEO content that captures both local Cape Town parents and incoming international family tourists.
Social followers
210k+
Across Instagram, TikTok & Facebook—plus directory & newsletter reach via CapeTownWithKids
Performance dashboard
Live attributionPillar 02 · Execution
eCom Stores, DTC Brands & High-Ticket Services
We don't run campaigns based on agency textbooks. Founder Klaus Lampen has built, operated, and scaled his own e-commerce brands (Buyondo, IncrediblyDivine), run ads, CRO, and email for other local and international e-commerce businesses, and generated leads via Meta ads for businesses across banking, immigration, travel, leisure, SaaS, and coaching. We design full-funnel media engines structured strictly around cash flow, contribution margins, and long-term customer value.
Founder & Lead Strategist
An operator who risks his own capital—not an account manager.
Klaus built JNK Digital to give businesses real, battle-tested growth strategies. His digital marketing career started in 2005. Over two decades, he has managed SEO for major European portals (FAZ, t-online), directed web agency teams, launched major sports and travel media hubs, co-founded South Africa’s first print-on-demand platform, built 7-figure e-commerce brands, run ads, CRO, and email for other local and international e-commerce businesses, and generated leads via Meta ads for businesses across banking, immigration, travel, leisure, SaaS, and coaching.
He has personally spent over $500,000 of his own capital on Meta ads. He understands cash flow, inventory margins, acquisition costs, and real unit economics.
Through a strategic partnership with Digital Rockstars Media (founded by Judith Lampen), JNK Digital gives clients a distinct advantage: elite technical media buying paired with direct access to Cape Town’s premier family media network. Whether you are scaling a direct-to-consumer store or building a venue booking pipeline, you get direct access to 20 years of real execution.
Managed SEO for FAZ and t-online, then ran web agency teams at CapeCoders.
How We Can Help
Four ways we plug into a business, depending on what you're trying to grow.
Stop relying on temporary influencer hype. We build permanent customer acquisition engines that drive weekend footfall and bookings—for play parks and studios, restaurants and wine farms, and other family experience venues.
Fill your open-day pipelines and enrollment tours with high-intent local parents using targeted search and retargeting workflows—whether you're a private school, daycare, or pre-school.
From paediatric and therapy practices to birth support, after-school activities, party services, and family photography, we build lead-generation campaigns that put your service in front of the parents actively searching for it.
Scale past plateaued ROAS with an agency built by an operator who manages his own ad spend. We optimize Shopify checkouts and build retention flows.
Why Work With Me
Cape Town has plenty of marketers who talk in vanity metrics. Our founder has spent his own money on ads, run his own e-commerce stores, and built the local audience we now offer clients access to.
Direct access to the person running your campaigns—plus the CapeTownWithKids distribution channel.
Clarity on fit—so you know what you’re paying for.
Next step
A focused 15-30 minute call on your audience, offers, and channels—whether you need direct access to Cape Town families, performance media, or both. No pitch decks. Just what we’d actually do with your budget.
Pick a slot
15-30 minutes, video or call
Tell us about your brand
Audience, offers, current channels
Get a straight-up plan
Clear scope, channels, and KPIs
